Our Journal

Embrace Your Best Hair, Naturally

Discover how Oserth’s name, inspired by the elements of ocean, sky, and earth, reflects our commitment to creating natural, effective haircare solutions.

Hard Water & Desalinated Water in the Middle East: How to Protect Your Hair with Oserth

If you live in Dubai, Abu Dhabi, Riyadh, Doha, or anywhere across the Middle East, you’ve probably heard this sentence: “Ever...

Sulfate-Free Haircare in Dubai: Your Guide to Strong, Shiny Hair with Oserth

If you live in Dubai, you already know the city can be tough on hair. Between the intense sun, air conditioning,...

Why-GCC-Women-Are-Switching-to-Vegan-Haircare Oserth Middle East

Summary The Gulf Cooperation Council (GCC) region - spanning the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, and Oman - is...

Morning-vs.-Night-Hair-Routines-What-Your-Hair-Needs-According-to-Nature-s-Rhythms Oserth Middle East

Have you ever noticed how your hair feels different in the morning compared to the evening? That's not just in...

How-Harsh-Climates-Affect-Your-Hair-and-How-to-Protect-It-Naturally Oserth Middle East

Living in places with intense heat, strong sun, and dry air like the UAE means soaking up golden sun, enjoying...

The-Best-Natural-Oils-for-Hair-Growth-Earth-Derived-Ingredients-That-Work Oserth Middle East

If you're dreaming of longer, healthier hair, you're not alone. The secret? Nature has already done the hard work. In...

The-Science-of-Sleep-Time-Hair-Growth-How-Oserth-s-Night-Routine-Maximizes-Your-Hair-s-Natural-Repair-Cycle Oserth Middle East

Did you know your hair grows 70% faster at night than during the day? While you sleep, your body enters...

Hard-Water-Hair-Rescue-Oserth-s-Proven-Solution-for-Mineral-Damage-Without-Harsh-Chelators Oserth Middle East

Dubai's 25ppm calcium. London's magnesium buildup. Parisian limestone. Hard water affects 85% of urban areas - but most shampoos make...

The-Truth-About-Natural-Haircare-Oserth-s-Proven-Botanicals Oserth Middle East

Modern haircare doesn't need synthetic harshness - nature provides better solutions. At Oserth, we formulate with 14 clinically-proven plant ingredients...

Give-Your-Scalp-the-Extra-Love-It-Needs-as-the-Seasons-Change Oserth Middle East

As the seasons shift—from scorching summers to chilly winters—your scalp undergoes significant stress. Dryness, excess oil, irritation, and even hair...

Oserth-s-Commitment-to-Sustainability-Redefining-Eco-Conscious-Haircare Oserth Middle East

At Oserth, sustainability isn’t just a buzzword—it’s the foundation of everything we do. As a Swedish vegan haircare brand, we...

Why-You-Should-Switch-to-Sulfate-Free-Shampoos Oserth Middle East

Your shampoo choice can make or break your hair health. While sulfates (like SLS and SLES) have been the standard...